By John Guastaferro, CFRE Every great brand starts with a cause—their reason for being. We all have a cause, whether we are a nonprofit, corporation, startup, established business, or financial institution. Yet, cause often gets diluted amidst numerous other priorities and day-to-day tasks. We have all had those days where we need to step back, take a breath, and remind ourselves WHY we are doing this all in the first place. When your cause, brand, and team are aligned, it creates a powerful framework for success. Here are a few examples where a steadfast commitment to cause has led to […]

By Richard Ward, CFP You may be a regular, committed supporter of an organization, doing your best to be generous in your gifts to help achieve the organization’s mission. But it’s not always easy – or wise – to simply write a check when your cause needs your help. Are you aware there are other ways to complete your philanthropic plans without writing a check? And are you aware that some of them may be even more effective in reducing your tax obligations (consult your CPA or tax advisor) than contributing a cash donation? Here are a few ideas to […]